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What ever PSI is printed on the tire use that.
PSI on the side of the tire is the max tire pressure. If you inflate your tires to max pressure you will exceed the rating once the tire becomes hot. I have always ran the same pressure that i do in my truck tires...35 psi.
I think Dear Leader (President Obama) had already weighed in on the issue. He wants you to fill up your tires to increase fuel efficentcy. I guess we had better do as he says...
I thought he was going to take all the air pressure from my 4 tires so it could be redistributed to 8 folks who have no pressure as I obviously had the means to get my own in the 1st place and could replenish it over time.