Bass Fishing information about bass boats, tackle, fishing rods, baitcasters and other reels all about bass fishing.
Please login or register.

Login with username, password and session length
Advanced search  


Thank you! Sorry about the wait...

Page Down

Bass Anglers Magazine - The Best bass fishing magazine on the rack! Subscribe Today and Catch More Bass

NuTech Lures

Doc Irv Custom Baits

Life Vantage

Get Bit Outdoors

X Zone Lures

Lockett Lures Outlet

K9 Fishing Line

Bass Anglers Magazine - The Best bass fishing magazine on the rack! Subscribe Today and Catch More Bass

Bass Boats For Sale Free Classified Ads

Laurie Cork
Ph. (318)347-7380
You can Email Me Here

Mike Cork
Ph. (318)560-9827

Pages: [1]   Go Down

Author Topic: Bassmaster Sponsorship Article Part 1 of 3  (Read 2165 times)


  • Miracle Strip Bass Club Mod
  • Moderator
  • ***
  • Location: Niceville, Florida
  • Offline Offline
  • Gender: Male
  • Posts: 13,479
Bassmaster Sponsorship Article Part 1 of 3
« on: May 13, 2008, 03:44:20 PM »

Part 1 to this 3 part Bassmaster.com series:

Every pro angler, or aspiring pro, needs sponsors. But not every sponsor is created equal. Some are top shelf, others bargain basement; some offer product only, others pay cash. Those are the ones worth pursuing.

In this 3-part series we'll look at how the top companies select their paid pro staff positions. Part 1 will detail a lure company, Part 2 will detail a boat company, and Part 3 will do the same with a nonendemic company. Each featured company is a top shelf mainstay of our industry.

Part 1: Strike King Lure Company

"I want the next angler who'll give Kevin VanDam a run for his money on and off the water," summarizes Strike King Marketing Manager Chris Brown.
"Out first consideration is fishing ability," says Strike King Marketing Manager Chris Brown. "If you aren't fishing after the last cut, and catching fish on a consistent basis, no one will be interviewing you. We want our paid pro staffers out front, in the media. Catching fish is the only way they can do that over the long-run."

He continues to say, however, that catching bass is only the first step in the process. The second step is marketing ability.

Brown describes that as being an intelligent and articulate interview, being able to answer the same question over and over as if it's the first time it's ever been asked and being cheerful after a tough, disappointing loss. It's also about manners, courtesy, personal grooming and appropriate attire.

"Our anglers are expected to be professional. That means using correct grammar, using clean language and answering questions honestly and accurately while promoting our products whenever possible. And, we expect them to look the part. That means being well groomed and wearing clean clothes. They should be ready for media photos whenever possible.

"And, anglers should know that marketing ability will go a long way toward making up for lesser fishing skills, a bad tournament or a bad season. Marketing ability is very important."

Third, Brown wants anglers with character. Character means being professional and moral in private as well as in public. He selects anglers who are trustworthy, reliable, honest and carry solid reputations in the community. Others need not apply.

Fourth, he looks for anglers who understand the business and know that this is a business.

"I want anglers who know about our products, what they'll do and what they won't do. I also want them to know about our competition. If there's a better product out there we want to know why and how to make ours better. We want reliable, business savvy feedback from our pros.

Finally, he looks for anglers who fit with the team.

"We ask just about everyone about an angler before we talk to them about possibly joining our national pro staff. I want to know what the other anglers think about them, what writers and fishing communicators think about them, and what retailers think about them.

"And, we want to know that they want to fish with, and for, Strike King. I'm not looking for someone who wants a paycheck. I can find that angler anywhere. I want someone who truly believes in our products and wants to improve himself or herself and Strike King. Then we'll talk about a paycheck."

To fully appreciate what the Strike King Lure Company looks for when selecting a national pro staffer consider how he summarizes his own standards. "I want the next angler who'll give Kevin VanDam a run for his money on and off the water."

« Last Edit: May 27, 2008, 03:41:55 PM by Swede »
My wish, for you, is that this life becomes all that you want it to,
Your dreams stay big, your worries stay small.
Rascal Flatts


  • Ultimate Basser
  • *****
  • Location: Florida
  • Offline Offline
  • Gender: Male
  • Posts: 2,894
    • How To Get Sponsored ForTournaments
Re: Bassmaster Sponsorship 3 Part Article
« Reply #1 on: May 15, 2008, 06:19:55 AM »

Great article Swede!!  I was fortunate enough to interview Chris for The Sponsorship Newsletter after meeting him in Birmingham at the Classic last year.  Great interview!
Pages: [1]   Go Up

Monster Fishing Tactle is the best place to buy your tackle needs Check them out online

When Bass Fishing Is More than Just a Hobby - Dobyns Rods

UB Home
Main Forum
Dock Talk
Rods and Reels
Tackle Box
Catch of the Day
UB Contests
Tips and Ideas
Sponsor Connection
Fishing Reports
Charter Members Only
Bass Fishing Classified Ads
Boats 4 Sale


Find out about the contests before everyone else and know about the latest news first
Page Up

Page created in 0.1 seconds with 25 queries.