The first lifestyle apparel brand promoting sustainable fishing, GreenFish is a business with a philanthropic mission: increase awareness of catch-and-release fishing among anglers and support non-profits that have similar goals.

Established in 2010, GreenFish is devoted to three primary goals: promoting catch and release and responsible fishing, improving our fisheries and promoting recreational fishing.

Founder Bryan Godber explains, "Fishing and conservation should go hand in hand. GreenFish is where they meet. Our goal is to build awareness and shift attitudes toward sustainable fishing through our brand and apparel and promote the sport for future generations to enjoy."

GreenFish financially supports partner organizations that share the goal of promoting catch-and-release as a way to protect the environment while also promoting the sport of recreational fishing. Through "GreenFish Gives," customers can select which partner organization to support each time a product is purchased and a portion of the purchase will be donated to that organization. Said Godber, "We are very proud of this revolutionary program that enables us to strategically align ourselves with a limited number of non-profit organizations and help them achieve their goals." To date, GreenFish has partnered with Fish America, SOFTIN, United Anglers, Friends of Rollo, the Future Fisherman Foundation, the PIER Institute and 1% For the Planet through the GreenFish Gives initiative.

The GreenFish Ambassador team, made up of professional anglers, conversationalists, scientists and change makers, brings a unique perspective on conservation and fishing. The team includes Jim Sammons, David Bacon, Chip Bissell, Conway Bowman, Christopher Mautino, Michelle Bowman, Zeb Hogan, Mike Losness, Chris Warton, and Rob Provost. Each member has taken the pledge to help GreenFish spread the message of sustainable fishing and catch and release.

Buy your GreenFish gear today and tell the world you are a responsible angler! Only available at www.greenfishmovement.com.