TULSA, Okla. (February 9, 2012) - Advantage Bait Company officials say they were immediately intrigued when they heard Major League Fishing’s motto: New Game, New Rules, No Limits.

"Major League Fishing is aggressive and bold," said Advantage Bait Company President Jason Schwartz. "We decided quickly that this is something we want to be part of."

And Advantage Bait is now officially part of Major League Fishing. The league announced today that the custom spinnerbait company, located in Elk Grove Village, Illinois, is a sponsor of Major League Fishing.

"With its ‘new game, new rules, no limits’ approach, Major League Fishing has broken the mold of competitive bass fishing, taking tournament fishing to an unprecedented higher level," Schwartz said. "We’d like to think that, similarly, Advantage Bait Company is revolutionizing the spinnerbait market with our version of Major League Fishing’s motto: new blades, new skirts, no limits."

Major League Fishing Commissioner Don Rucks said he is pleased that a specialized company such as Advantage Bait is finding Major League Fishing attractive.

"We welcome a young, ambitious company such as Advantage Bait to Major League Fishing. We appreciate that fact that Advantage Bait Company is truly enthusiastic about Major League Fishing, and we look forward to a long-term partnership," Rucks said.

Advantage Bait Company joins several other announced Major League Fishing sponsors: GEICO, Bass Pro Shops/Nitro, Mercury/MotorGuide, Quantum and BassCat.

"We’ve got a terrific group of sponsors, and we’re not done yet," Rucks said.

Major League Fishing, a partnership between Outdoor Channel and 24 of the world’s best anglers, features made-for-television bass fishing events designed to bring high-level challenges to participants and entertainment, as well as insight, to audiences. The league’s first event, the Challenge Cup, will be offered beginning February 13 on a series of Internet-based pay-per-view broadcasts. The event will also air on Outdoor Channel in April.

The Challenge Cup took place November 6-11 on Lake Amistad near Del Rio, Texas. The Lake Amistad event debuted Major League Fishing’s innovative format that allows anglers to compete with no limit on the number of legal fish they can catch and weigh. Competitors were not allowed to begin competition with stored, user-generated GPS waypoints, and were not allowed any practice time. The anglers also were equipped with real-time leader boards in their boats.

About Advantage Baits
Elk Grove Village, Illinois-based Advantage Bait Company offers custom-built spinnerbaits, skirts, blades and apparel. You can read more detail about Advantage Bait’s E.F.T. blades, 100 percent silicone-hubbed skirts with built-in "necktie" trailers, and unique hand painted heads by visiting the company’s website: www.advantagebait.com.

About Major League Fishing
Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. For more information about the new game, with new rules and no limits, visit: www.majorleaguefishing.com

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com