Product of the Week
Recently Added Listings 
2011 Kistler Z Bone LE Spinning Rods
After many years of research and development, testing and proven evidence from thousands of Z bone rod owners throughout 2010, the NEW 2011 Kistler Z bone rods are finally available in stock models, but with an added performance.
All Kistler Z bone bla ...
2011 Kistler LTA Spinning rod
Lighter...Than...Air! Revolutionary Helium blank, first of its kind, technology now integrates our own carbon graphite fibers for killer sensitivity with superior strength and balance.
The Helium LTA rods offer fast tip actions with plenty of jaw-wren ...
2010 Kistler Helium LTA Casting
2010 Kistler Helium LTA
Lighter...Than...Air! Revolutionary Helium blank, first of its kind, technology now integrates our own carbon graphite fibers for killer sensitivity with superior strength and balance.
The Helium LTA rods offer fast tip action ...
Tru-Tunsten Professional Flipping weights
With their tough, ultra-smooth Duraseal™ finish and super-dense 97% tungsten content, these Flippin' Weights are ideal for penetrating matted grass, flipping docks and working through wood and vegetation. Insert-free technology allows for greater sensitiv ...
The Tru-Tungsten Tru-Life Mad Maxx Frog
The Tru-Tungsten Tru-Life Mad Maxx Frog from take tournament fishing to a whole new level. The unique pro-drain keeps water out of the frog and keeps you fishing. Tungsten rattles bring fish to the frog in the heaviest cover. The super strong, super sharp ...
Tru-tungsten Tru-Life 4" Shad
The Tru-Tungsten Tru-Life 4” Swimbaits are a collaborative design created by swimbait king Matt Newman. Each Tru-Life bait comes with 2 removable tungsten balls that can be added to the built in chamber. The tungsten balls can be added or subtracted to cu ...
Lowrance HDS7 Fishfinder/GPS Chartplotter
Continuing in the series of new Lowrance HDS multifunctional technologies is this large-but-compact solution with 6.4”/16.3 cm full VGA color viewing that renders astounding fishfinder and navigation details. It also includes the new SolarMAX™ PLUS bright ...
The MattShad Series
Three different colors: Gizzard shad, Threadfin shad, and American shad.
Two different sink rates: Select from - Light Fall and Heavy Fall
Each bait is made using the most durable plastisol available. The plastic itself is very soft but it has a hig ...
Mattlures True Trout Series
The Mattlures True trout are 7in and weigh between 2.5oz and 3.5oz There are 4 different sink rates and several different colors There are 3 different tails. Flat tail, Boot tail, and Tri-tail Flat tail comes in floating and slow sinking Tri-Tail comes in ...
The Mattlures Hardbass Series
Introducing the Mattlures Hardbass. Finally a baby bass lure that looks and swims just like a real baby bass. These are arguably the most realistic baby bass lures ever created. The paint jobs are taxidermy quality and require a lot more labor then ordin ...
The Mattlures Hard Bluegill Series
The Mattlures Hard gills are 5 3/4 in. The floaters weigh 1.65 oz and the sinkers weigh 1.9oz. The sinkers sink a little less then a foot per second. Each Hard gill uses musky grade split rings and black nickel treble hooks. The baits will easily do a 180 ...
Kistler Rod Sock Black
Custom rod socks designed to protect your investment. Double zipper design allows for reel to remain on rod with line and lure while rod is not being used.
Kistler MICRO "PROTECTOR" Spinning
The Kistler Spinning MICRO "PROTECTOR" is based on the similar concept and built out of the same materials as many brands you might be familiar with, but the Kistler Rod "Protector" is the first designed to function better on most all MICRO guided spinnin ...
Kistler MICRO "PROTECTOR" Casting
The "MICRO PROTECTOR" will help protect your rod blank, tip and guides as well as line from potential damage while they are in your boat rod locker, in transit or during fishing .... PLUS, here are the many reasons why you should use the Kistler MICRO "PR ...
Kistler Conventional "PROTECTOR" All Purpose
The Kistler Rod "PROTECTOR" is based on the similar concept and built out of the same materials as many brands you might be familiar with, but the Kistler Rod "Protector" is the first designed to function better on most all rods casting or spinning. (One ...
Bruiser baits Squirmin' Shad
The Squirmin’ Shad can be twitched side-to-side like a wounded baitfish with even the slightest rod movement. It is 5” long with a belly hook slot making rigging it a dream and giving you hook sets that will enable you to get the bruiser every time. It is ...
Bruiser baits Kickin' Frog
The Kickin’ Frog’s legs kick the water which causes explosive bites. Throw this bait overtop of any cover, along edges, or in open water. We recommend any size EWG hook with a glass bead in front for best results. Fish weightless to keep it on top.
Bruiser baits Wacky Worm
This uniquely shaped worm is a fish catching machine. It is 5” long and is ball shaped in the middle for easy hooking. For best results you can wacky rig it or drop shot it on the edges of cover
Bruiser baits Super Swimmer Plus
When looking for a kicker fish make sure to have this bait handy. Just like its smaller counterpart, it can be fished anywhere at any speed. It is 6” long with a belly hook slot for rigging ease. Its huge colorado blade shaped tail displaces tons of water ...
Bruiser baits Paddle Tail
The Paddle Tail Worm is great for any standard fishing application. The big paddle tail will vibrate and thump for great fish catching potential. These unique worms will show the fish something new. They are 5½” long with a ¾” wide tail. It can be used. t ...
Ultimate Bass News
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
DC
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming






