ALX Rods are built for the way you fish. We listen to your needs—less weight, more comfort, surviving a harsh marine environment, a particular performance characteristic. We start as a fishing rod consultant helping prioritize what you need from a rod, identify what your budget allows, and use that as the platform to begin building. Next we identify the right components, assemble correctly for a long lasting rod, and deliver it completed to you. We’re also definitely here for support after the sale.