I'm just asking to maybe get some info....really just bored so I thought I'd ask it.
If you're trying to work with a potential sponsor that doesn't usually deal with bass fishing, so we're talking about a company outside the fishing industry, what's the best way to go about getting them interested???? Just thought I'd ask... ;PEP)
find out what you could do for them or what they need, if you can figure this out your on your way.
last year I was out looking for a couple sponsor for a tournament trail, I went into a local lawn shop and offered them a way to advertise their business to local people. By sponsoring my trail they get their name to the people that might need to buy a mower or repair it. this was the stepping stone in the door. ;)
FiveAlive like Kevin said you have to sell them on what you can do for them but advertising their name and there fore bringing them more busness.
Thanks fellas..... ~c~
FFF....care to chime in?? Anyone else???
My first sponsor was Wright-Patt Gem City Realty. I worked very hard to collect all the information I could to help convince them that sponsoring a tournament fisherman at my level would help their business. I presented them with several articles that showed how name recognition from a tournament angler would help them. There are some good comparisons to Nascar racing that you might want to look for.
Bman
I'll be glad to chime in on this one FiveAlive.
Anglers should remember the word advertising when seeking sponsorship. Somehow anglers seeking sponsorship don't quite realize they are offering advertising so they get hung up.
You are an advertising medium for any business. When I was sponsored I received cash from the following types of businesses: Coca Cola (local distributor), title company, general contractor, makreting company, bait manufacturer, boat dealer, realtor, tackle store, and a temporary employment co.
All because I presented myself as and advertising medium that could provide them additional advertising exposures to potential clients.
It doesn't matter what you want, it matters what THEY WANT. And most companies want more business and if you can increase their chances of that by advertising for them - you're in, or at least you should be.
Sorry to be soooooooooooo long winded. It's my favorite topic. ;)
FFF that your short version :roll2: :roll2: but very true and to the point. It's all about what you can do for them. ~c~ ~c~
I knew it was all about advertising, I was just wondering how you would get a company that doesn't usually deal with bass fishing interested in sponsoring a bass fisherman. I've got some good info now ~c~
Definately see what you can do to help them. Also you might want to offer to take for a day on the lake.
That's a good idear :-*
You know... it's funny, I have been in talks this week with a non-fishing company. The discussion happened purely by chance, but has now turned to some serious dialogue. We are trying to work through the topic of "how would I benefit their company" and that is always the bottom line. If you bring no benefit, then there is no purpose.
I sent an outline of how I would go to market for them, and what benefit I bring to the table. Now if they decide it is worth the investment, then we will be able to work together. If not...
It is also interesting the threshold for a company to determine benefit. What is beneficial to one company is not necessarily what another company is looking for. When I was first told that a manufacturer wasn't interested in me, I tore apart my resume and looked to make any change I could, even though the same info had gotten me aligned with 3 manufacturers just before. It was a knee jerk reaction... but I am sure a common one. That is why I feel a site like UB with a dedicated forum for resume writing, building, and critiquing is such a great tool. It is the only place I have found on the web where Manufacturers actually participate in the discussion.
It is very powerful. And if you are serious about this fantastic sport we participate in, then you are crazy if you don't use the tools here on UB.
WAR