Do you remember this lure?

[4bagger]

I'm trying to remember the name of a lure that was very aggressively marketed on TV back in the 80s. It's big selling point was that it backed up. It was soft plastic with some fringe on one end. The inventor and seller on TV was an somewhat overweight guy. Anybody remember? I still have one that a friend gave me... never caught a thing on it.

[bassadict69]

The Flying Lure?

I have caught a few on them but nothing to brag about!

[4bagger]

Yep, that sounds right. Thanks. That's been driving me crazy for days.

[Lipripper]

Well 4bagger   I was just getting ready to post you a welcome and you already posted so I will put it here 
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[spetro]

 Welcome.........The over weight guy was Roland I think We have a casting deck forum that has all kinds of info like this.....check it out when ya get a chance

[Lipripper]

Alex Langer is the guy who invented the flying lure.